Copywriting by Wireforks Please click wireforks.com to visit to our new website. The work there will demonstrate the value of strong copy: headlines and bylines for ads, straplines to encapsulate a brand, body texts for advertising, brochures and websites. The question of how to speak, identifying a tone and pitch, is generally an easier one to answer than the question of how to dress a brand. And, of course, the two must coordinate which is a separate challenge altogether. What to say, however, is never simple.